Doing business in today’s economy has become a daily struggle that requires perfect execution of limited resources. For a small business, this reality becomes even tougher.
The Guatemalan American Chamber of Commerce will provide this needed strategic alliance for our companies to gain the needed competitive advantage to compete and succeed. By forming an alliance of 40 or 50 companies we will go to market; united, stronger and with the marketing and financial effectiveness needed to take our companies to the next level.
More Sales and Customers …
In today’s fiercely competitive markets developing an effective marketing strategy is critical to the success of your company and can be the difference between growth and failure. Your business can no longer maintain its customer base and market share by simple work of mouth.
Simply stated; If your marketing strategy is not growing your business, your business is dying slowly.
Our chamber of commerce will provide its member companies an opportunity to be able to afford advertising campaigns in radio, newsprint, radio remote unit, shows, expositions and community activities. Our ultimate goal is to eventually negotiate television time for our companies.
We believe in taking action …
Our first priority is to increase sales and business opportunities for our member companies. Towards this goal the Chamber has now its own radio program every Wednesday evening where all commercials are sponsored by our member companies.
This is an exclusive benefit that no one outside of our membership will be able to buy time during this program. This is a small token of what we can achieve together, and this is just the beginning.
We believe in saving money …
As you well know, the cost of advertising in media is extremely expensive yet we have been able to cut 10 times the cost of radio advertising by pulling our resources together and buying our own radio time.
We plan to use the same strategy of pulling our resources to negotiate better rates for medical, dental, vision, liability and life insurance. We will negotiate better rates for newsprint, magazine and direct mail companies, car rentals, hotels, legal counsel, loans thru banks, and financial and tax consulting.
Multiplying your customers …
Think of the Thousands and Thousands of customers that you can active for your business if you join the Chamber’s discount card program, this is the synergy that can immediately grow your business. You cannot expect success by remaining isolated fighting in today’s fiercely competitive market place.
The competitive forces and the ever-demanding economy of daily higher costs and higher taxes call for us to finally align ourselves as successful business men and women and form this strategic alliance that can promise to deliver success. Remember it is now up you to take action and join our Chamber.